MBA General management

 

Several aspects should be taken into consideration while choosing MBA program and realising your expectations at the end of the education:
-            business development requires constant updating of knoledge and skills
-            all MBA programs provide with systematic knowledge, expand progessional skills
-            MBA program is oriented on the practical application of the gained knowledge
-            Specialized MBA programs usually assumed the higher education of the student in this field
-            Selection of the education manner (evening or modular classes) depends on your ability to combine work with study
 
  
MBA GENERAL MANAGEMENT
(General МВА)
 
MISSION
 
Promotion of young generation of active, responsible, modern-thinking managers in the communication sphere, which are able to act according to volatile market situation.
 
Transmission of modern crisis and post-crisis experience in marketing and advertising.
 
Creation (Establishing) of professional educational platform in advertising and PR. 
 
The Program is considered to be a classical MBA program, which began the development of business-education in Russia. The Program, oriented on general and strategic management, allows to obtain administrative, more efficient managerial decision-making and business-processes optimization skills.
 
The Program is recommended for managers and owners of the business, who need knowledge, skills and competences in all business processes.
 
Besides basic disciplines the following courses are presented: Tax management, Project financing and investment analysis, Corporate risk-management, Cost management, Business valuation, Budgeting and Controlling etc.
 
SYLLABUS OF THE PROGRAM:
 
The Program “General management (General MBA)” is based on “State requirements for the top-management preparation (preparation of highly qualified management) in MBA programs” of the Ministry of education.
 
Courses include active methods of education: practical courses, case-studies, business information analysis, business games, action learning, work in small groups.
 

1st year
2nd year
Required courses
Professional courses
Trainings
Selective courses
Master classes
Trainings
 
Master classes
 
Company stage
Business game
Traineeship abroad
Interim group project
Final thesis

 
Specialities of General MBA Program (General MBA) at PFUR:
·          Long-term business immersion into the business, allowing to form professional links, that assist further employment and career development.
 
·           Attraction of business specialists, which are oriented on post-crisis market situation,  experienced on PR and advertising consulting in Russian and foreign companies.
 
·           Focus on development of managemet-thinking, forming of leadership skills, taking decisions’ skills and communication skills.
 
·           Regular discussions with leading experts in communication business, politics and social sphere.
 
·        Traineeships in leading universities of Europe (Paris, London, Berlin, Madrid, Barcelona).
 
·          Proving of students with study materials.
 
·           Additional possibilities of foreign languages’ learning (European and main Asiatic languages) according to individual plan (additional fee)
 
·           Personal career support and further support in professional development.
  
SYLLABUS

TITLE
 
BLOC 1. Business environment and business theory
Economics for managers
 
Finance and financial system
 
Accounting and managerial accounting
 
Organizational behaviour
 
Legal base of business
 
Foreign language**
 
BLOC 2. Basic professional courses of management
International (foreign) activity management
 
General management
 
Strategic management
 
HR management
 
Marketing
 
Soft technologies in organizational behaviour
 
Financial management
 
BLOC 3. Practical management instruments
 
IT systems in management
 
Project management
 
Conflict management
 
Changes management
 
Professional skills of manager
 
Management decision-making
 
Intercultural communication
 
Management psychology
 
Human factor in management
 
BLOC. Special courses
Advertising management
 
Anti-crisis strategy and tactics
 
Business valuation
 
Investment analysis and project financing
 
BLOC 5. Specialization courses
 
Operational management
 
Corporate management
 
Logistics
 
BLOC 6. Selective courses
 
Pricing and pricing policy of a company
 
Business meetings (training)
 
Sales management
 
Logistics
 
Effective motivation skills
 
Financial risk-management
 
Quality management
 
Organizational and corporate culture
 
Business communication
 
Development strategies
 
Financial risks’ management
 
Technology of financial analysis
 
Marketing strategies
 
Crosscultural communication
 
International standards of accounting
 
BLOC 7. Master-classes, projects, practice
 
Master-classes
 
Individual projects
 
Internet group projects
 
Business game
 
Business practice
 
Study tour
 
Personal development/ individual recommendations
BLOC 8. Final thesis
 

 
 
FORMS OF EDUCATION
   Lectures and seminars
   Business games
   Case studies
   Trainings
    Essay
 
 MONITORING AND EVALUATION OF KNOWLEDGE
   Personal tasks (case studies, solving problems)
   Exams and tests
   Credit system (several courses)
 
FINAL TESTS
   Final exam
   Master’s thesis (diploma project)